Live Ready launches threat-recognition system for families and business owners

Live Ready founder Sam Rosenberg has introduced the Live Ready Method, a security framework aimed at helping families and business owners spot danger early and avoid violence. The rollout builds on Rosenberg’s background protecting high-profile clients and his move to train ordinary people through online and in-person programs.

Why it matters: - The Live Ready Method shifts personal safety from reacting to threats to spotting them earlier. - Rosenberg says that approach could help families, business owners and employees avoid danger before a confrontation begins. - The training is aimed at everyday people, not just security professionals or martial artists.

What happened: - Live Ready unveiled the Live Ready Method, a threat-recognition system focused on preparedness, protective intelligence and protection. - Founder Sam Rosenberg discussed the approach on the Mission Matters Business podcast with host Adam Torres. - Rosenberg is a former U.S. Marine officer and close protection specialist who once guarded Tom Cruise, Warren Buffett and former Israeli Prime Minister Benjamin Netanyahu. - Live Ready is now building an online program around the method for a wider audience. - More information is available at Live Ready.

The details: - Rosenberg says violence follows a process and can often be read through warning signs before an attack. - He describes the first and most important pillar as preparedness, which he frames as getting ahead of a threat before it becomes physical. - The second pillar is protective intelligence, and the third is protection. - The system is designed to emphasize recognition and avoidance over martial arts or hand-to-hand combat. - Rosenberg says the training is meant to be tactically, legally and morally sound for ordinary people. - The program also focuses on overriding the freeze response that can make people lock up under stress. - Rosenberg says clear decision-making under pressure is essential in both conflict and leadership. - In 2003, Rosenberg stepped away from guarding high-profile clients to teach self-protection to ordinary people. - Rosenberg says he has spent 23 years teaching preparedness to individuals, corporations and CEO groups. - Over that time, Rosenberg says he has helped tens of thousands of people and hundreds of organizations, from small businesses to Fortune 100 companies. - An earlier national podcast appearance generated about $20,000 in training engagements over the following months, according to Rosenberg. - Rosenberg served as a U.S. Marine officer before moving into close protection for celebrities, business leaders and heads of state. - He is the author of three books, including "Live Ready: A Guide to Protecting Yourself in an Uncertain World." - Rosenberg also invented the patented Response Pen.

Between the lines: - The message positions personal security as a skill set that can be taught, rather than a talent reserved for elite protectors. - The pitch also ties safety training to leadership and family responsibility, which broadens the audience beyond traditional security buyers. - Rosenberg’s credibility is central to the offering, built on high-profile protection work and repeated media appearances.

What's next: - Live Ready is expanding the method through online training, seminars and corporate programs. - Business owners and protector-minded families can use the company’s program to learn recognition, avoidance and protection skills. - Rosenberg’s broader goal is to bring professional-level security thinking to a larger public audience.